The antecedents of the consumer purchase intention: Sensitivity to price and involvement in organic product: Moderating role of product regional identity

Trends in Food Science and Technology

Volumn 90, Issue , 2019, Pages 175-179

  Ghali Zinoubi, Zohra ^a   Toukabri, Maher ^b  

^a SAUDI ELECTRONIC UNIVERSITY   (Saudi Arabia)

^b NORTHERN BORDER UNIVERSITY   (Saudi Arabia)

Author keywords

Involvement; Organic food; Price sensitivity; Purchase intention; Regional identity

Indexed keywords

EID: 85061674202     PISSN: 09242244     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tifs.2019.02.028     Document Type: Note

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