Decision tree models for profiling ski resorts' promotional and advertising strategies and the impact on sales

Expert Systems with Applications

Volumn 40, Issue 15, 2013, Pages 5822-5829

  Duchessi, Peter ^a   Lauría, Eitel J M ^b  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b MARIST COLLEGE   (United States)

Author keywords

Advertising; Data mining; Decision tree models; Online and mobile technologies services; Promotions; Ski resorts

Indexed keywords

ADVERTISING STRATEGY; DECISION TREE MODELS; MICRO-BLOGGING SERVICES; MILLENNIALS; MOBILE TECHNOLOGY; PROMOTIONS; SKI RESORTS; SURVEY DATA;

DATA MINING; DECISION TREES; MARKETING; TELECOMMUNICATION EQUIPMENT;

RECREATIONAL FACILITIES;

EID: 84878898600     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2013.05.017     Document Type: Article

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