Customer relationship stage and the use of picture-dominant versus text-dominant advertising: A field study

Journal of Retailing

Volumn 89, Issue 3, 2013, Pages 263-280

  Lewis, Michael ^a   Whitler, Kimberly A ^b   Hoegg, JoAndrea ^c  

^a EMORY UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Advertising layout; Customer brand relationships; Email advertising

Indexed keywords

EID: 84880511057     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2013.01.003     Document Type: Article

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