A content analysis of men and women in Canadian consumer magazine advertising: Today's portrayal, yesterday's image?

Journal of Business Ethics

Volumn 16, Issue 5, 1997, Pages 485-495

  Zhou, Nan ^a   Chen, Mervin Y T ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031116561     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1017973232441     Document Type: Article

References (62)

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