메뉴 건너뛰기




Volumn 101, Issue , 2016, Pages 554-564

Customer profitability forecasting using Big Data analytics: A case study of the insurance industry

Author keywords

Big data; Customer profitability; Insurance industry; Random forest regression

Indexed keywords

DECISION TREES; FORECASTING; INSURANCE; PROFITABILITY; REGRESSION ANALYSIS; SALES;

EID: 85027927683     PISSN: 03608352     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cie.2016.09.011     Document Type: Article
Times cited : (64)

References (40)
  • 3
    • 84990321409 scopus 로고    scopus 로고
    • Strengthening the satisfaction-profit chain
    • Anderson, E.W., Mittal, V., Strengthening the satisfaction-profit chain. Journal of Service Research 3:2 (2000), 107–120.
    • (2000) Journal of Service Research , vol.3 , Issue.2 , pp. 107-120
    • Anderson, E.W.1    Mittal, V.2
  • 4
    • 0041711633 scopus 로고    scopus 로고
    • Defining your business using product-customer matrices
    • Boardman, A.E., Vining, A.R., Defining your business using product-customer matrices. Long Range Planning 29:1 (1996), 38–48.
    • (1996) Long Range Planning , vol.29 , Issue.1 , pp. 38-48
    • Boardman, A.E.1    Vining, A.R.2
  • 5
    • 10844235546 scopus 로고    scopus 로고
    • Linking customer management effort to customer profitability in business markets
    • Bowman, D., Narayandas, D., Linking customer management effort to customer profitability in business markets. Journal of Marketing Research 41:4 (2004), 433–447.
    • (2004) Journal of Marketing Research , vol.41 , Issue.4 , pp. 433-447
    • Bowman, D.1    Narayandas, D.2
  • 6
    • 0347069014 scopus 로고    scopus 로고
    • Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers
    • Boyce, G., Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers. Critical Perspectives on Accounting 11:6 (2000), 649–689.
    • (2000) Critical Perspectives on Accounting , vol.11 , Issue.6 , pp. 649-689
    • Boyce, G.1
  • 7
    • 0035478854 scopus 로고    scopus 로고
    • Random forests
    • Breiman, L., Random forests. Machine Learning 45:1 (2001), 5–32.
    • (2001) Machine Learning , vol.45 , Issue.1 , pp. 5-32
    • Breiman, L.1
  • 9
    • 34248524002 scopus 로고    scopus 로고
    • Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques
    • Coussement, K., Van den Poel, D., Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques. Expert Systems with Applications 34:1 (2008), 313–327.
    • (2008) Expert Systems with Applications , vol.34 , Issue.1 , pp. 313-327
    • Coussement, K.1    Van den Poel, D.2
  • 12
    • 67349178747 scopus 로고    scopus 로고
    • Commentary-the economic and statistical significance of stock returns on customer satisfaction
    • Fornell, C., Mithas, S., Morgeson, F.V. III, Commentary-the economic and statistical significance of stock returns on customer satisfaction. Marketing Science 28:5 (2009), 820–825.
    • (2009) Marketing Science , vol.28 , Issue.5 , pp. 820-825
    • Fornell, C.1    Mithas, S.2    Morgeson, F.V.3
  • 13
    • 70450064693 scopus 로고    scopus 로고
    • Variable importance assessment in regression: linear regression versus random forest
    • Grömping, U., Variable importance assessment in regression: linear regression versus random forest. The American Statistician 63:4 (2009), 308–319.
    • (2009) The American Statistician , vol.63 , Issue.4 , pp. 308-319
    • Grömping, U.1
  • 14
    • 10644269920 scopus 로고    scopus 로고
    • The incidence, perceived merit and antecedents of customer accounting: An exploratory note
    • Guilding, C., McManus, L., The incidence, perceived merit and antecedents of customer accounting: An exploratory note. Accounting, Organizations and Society 27:1 (2002), 45–59.
    • (2002) Accounting, Organizations and Society , vol.27 , Issue.1 , pp. 45-59
    • Guilding, C.1    McManus, L.2
  • 15
    • 0030500171 scopus 로고    scopus 로고
    • The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study
    • Hallowell, R., The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study. International Journal of Service Industry Management 7:4 (1996), 27–42.
    • (1996) International Journal of Service Industry Management , vol.7 , Issue.4 , pp. 27-42
    • Hallowell, R.1
  • 16
    • 85161148381 scopus 로고    scopus 로고
    • The elements of statistical learning: Data mining, inference and prediction
    • Hastie, T., Tibshirani, R., Friedman, J., Franklin, J., The elements of statistical learning: Data mining, inference and prediction. The Mathematical Intelligencer 27:2 (2005), 83–85.
    • (2005) The Mathematical Intelligencer , vol.27 , Issue.2 , pp. 83-85
    • Hastie, T.1    Tibshirani, R.2    Friedman, J.3    Franklin, J.4
  • 17
    • 33846959980 scopus 로고    scopus 로고
    • Are loyal customers profitable? Customer satisfaction, customer (action) loyalty and customer profitability at the individual level
    • Helgesen, Ø., Are loyal customers profitable? Customer satisfaction, customer (action) loyalty and customer profitability at the individual level. Journal of Marketing Management 22:3–4 (2006), 245–266.
    • (2006) Journal of Marketing Management , vol.22 , Issue.3-4 , pp. 245-266
    • Helgesen, Ø.1
  • 18
    • 85020057289 scopus 로고    scopus 로고
    • Variable importance in binary regression trees and forests
    • Ishwaran, H., Variable importance in binary regression trees and forests. Electronic Journal of Statistics 1 (2007), 519–537.
    • (2007) Electronic Journal of Statistics , vol.1 , pp. 519-537
    • Ishwaran, H.1
  • 19
    • 0038442146 scopus 로고    scopus 로고
    • Customer profitability: Prospective vs. retrospective approaches in a business-to-business setting
    • Jacobs, F.A., Johnston, W., Kotchetova, N., Customer profitability: Prospective vs. retrospective approaches in a business-to-business setting. Industrial Marketing Management 30:4 (2001), 353–363.
    • (2001) Industrial Marketing Management , vol.30 , Issue.4 , pp. 353-363
    • Jacobs, F.A.1    Johnston, W.2    Kotchetova, N.3
  • 20
    • 84961806933 scopus 로고    scopus 로고
    • Using the clustering algorithms and rule-based of data mining to identify affecting factors in the profit and loss of third party insurance, insurance company auto
    • Karamizadeh, F., Zolfagharifar, S.A., Using the clustering algorithms and rule-based of data mining to identify affecting factors in the profit and loss of third party insurance, insurance company auto. Indian Journal of Science and Technology, 9(7), 2016.
    • (2016) Indian Journal of Science and Technology , vol.9 , Issue.7
    • Karamizadeh, F.1    Zolfagharifar, S.A.2
  • 21
    • 22144481002 scopus 로고    scopus 로고
    • Predicting customer retention and profitability by using random forests and regression forests techniques
    • Larivière, B., Van den Poel, D., Predicting customer retention and profitability by using random forests and regression forests techniques. Expert Systems with Applications 29:2 (2005), 472–484.
    • (2005) Expert Systems with Applications , vol.29 , Issue.2 , pp. 472-484
    • Larivière, B.1    Van den Poel, D.2
  • 22
    • 0345040873 scopus 로고    scopus 로고
    • Classification and regression by randomForest
    • Liaw, A., Wiener, M., Classification and regression by randomForest. R News 2:3 (2002), 18–22.
    • (2002) R News , vol.2 , Issue.3 , pp. 18-22
    • Liaw, A.1    Wiener, M.2
  • 23
    • 40949121374 scopus 로고    scopus 로고
    • (2007). Credit risk evaluation in power market with random forest. In IEEE international conference on paper presented at the systems, man and cybernetics, 2007. ISIC.
    • Mori, H., & Umezawa, Y. (2007). Credit risk evaluation in power market with random forest. In IEEE international conference on paper presented at the systems, man and cybernetics, 2007. ISIC.
    • Mori, H.1    Umezawa, Y.2
  • 24
    • 0002581728 scopus 로고    scopus 로고
    • Customer profitability analysis: Measurement, concentration, and research directions
    • Mulhern, F.J., Customer profitability analysis: Measurement, concentration, and research directions. Journal of Interactive Marketing 13:1 (1999), 25–40.
    • (1999) Journal of Interactive Marketing , vol.13 , Issue.1 , pp. 25-40
    • Mulhern, F.J.1
  • 25
    • 0035619373 scopus 로고    scopus 로고
    • Customer profitability in a supply chain
    • Niraj, R., Gupta, M., Narasimhan, C., Customer profitability in a supply chain. Journal of Marketing 65:3 (2001), 1–16.
    • (2001) Journal of Marketing , vol.65 , Issue.3 , pp. 1-16
    • Niraj, R.1    Gupta, M.2    Narasimhan, C.3
  • 26
    • 0033148767 scopus 로고    scopus 로고
    • Managing the long-term profit yield from market segments in a hotel environment: A case study on the implementation of customer profitability analysis
    • Noone, B., Griffin, P., Managing the long-term profit yield from market segments in a hotel environment: A case study on the implementation of customer profitability analysis. International Journal of Hospitality Management 18:2 (1999), 111–128.
    • (1999) International Journal of Hospitality Management , vol.18 , Issue.2 , pp. 111-128
    • Noone, B.1    Griffin, P.2
  • 27
    • 84900840654 scopus 로고    scopus 로고
    • Market orientation and corporate performance of Insurance firms in Nigeria
    • Ogbonna, B.U., Ogwo, O.E., Market orientation and corporate performance of Insurance firms in Nigeria. International Journal of Marketing Studies, 5(3), 2013, 104.
    • (2013) International Journal of Marketing Studies , vol.5 , Issue.3 , pp. 104
    • Ogbonna, B.U.1    Ogwo, O.E.2
  • 28
  • 31
    • 28444488787 scopus 로고    scopus 로고
    • Customer lifetime value, customer profitability, and the treatment of acquisition spending
    • Pfeifer, P.E., Haskins, M.E., Conroy, R.M., Customer lifetime value, customer profitability, and the treatment of acquisition spending. Journal of Managerial Issues, 2005, 11–25.
    • (2005) Journal of Managerial Issues , pp. 11-25
    • Pfeifer, P.E.1    Haskins, M.E.2    Conroy, R.M.3
  • 32
    • 13244292360 scopus 로고    scopus 로고
    • Balancing acquisition and retention resources to maximize customer profitability
    • Reinartz, W., Thomas, J.S., Kumar, V., Balancing acquisition and retention resources to maximize customer profitability. Journal of Marketing 69:1 (2005), 63–79.
    • (2005) Journal of Marketing , vol.69 , Issue.1 , pp. 63-79
    • Reinartz, W.1    Thomas, J.S.2    Kumar, V.3
  • 33
    • 85028253149 scopus 로고    scopus 로고
    • The design of cost management systems
    • Prentice Hall Inc Upper Saddle River
    • Robin, C., Kaplan Robert, S., The design of cost management systems. 1999, Prentice Hall Inc, Upper Saddle River.
    • (1999)
    • Robin, C.1    Kaplan Robert, S.2
  • 34
    • 20444460648 scopus 로고    scopus 로고
    • Are your customers worth more than money?
    • Ryals, L., Are your customers worth more than money?. Journal of Retailing and Consumer Services 9:5 (2002), 241–251.
    • (2002) Journal of Retailing and Consumer Services , vol.9 , Issue.5 , pp. 241-251
    • Ryals, L.1
  • 35
    • 33749554766 scopus 로고    scopus 로고
    • Machine learning benchmarks and random forest regression
    • Center for Bioinformatics & Molecular Biostatistics
    • Segal, M.R., Machine learning benchmarks and random forest regression. 2004, Center for Bioinformatics & Molecular Biostatistics.
    • (2004)
    • Segal, M.R.1
  • 36
    • 84855177476 scopus 로고    scopus 로고
    • MissForest—Non-parametric missing value imputation for mixed-type data
    • Stekhoven, D.J., Bühlmann, P., MissForest—Non-parametric missing value imputation for mixed-type data. Bioinformatics 28:1 (2012), 112–118.
    • (2012) Bioinformatics , vol.28 , Issue.1 , pp. 112-118
    • Stekhoven, D.J.1    Bühlmann, P.2
  • 38
    • 58349116623 scopus 로고    scopus 로고
    • Customer churn prediction using improved balanced random forests
    • Xie, Y., Li, X., Ngai, E., Ying, W., Customer churn prediction using improved balanced random forests. Expert Systems with Applications 36:3 (2009), 5445–5449.
    • (2009) Expert Systems with Applications , vol.36 , Issue.3 , pp. 5445-5449
    • Xie, Y.1    Li, X.2    Ngai, E.3    Ying, W.4
  • 39
    • 1942427567 scopus 로고    scopus 로고
    • From customer satisfaction to profitability
    • Yeung, M.C., Ennew, C.T., From customer satisfaction to profitability. Journal of Strategic Marketing 8:4 (2000), 313–326.
    • (2000) Journal of Strategic Marketing , vol.8 , Issue.4 , pp. 313-326
    • Yeung, M.C.1    Ennew, C.T.2
  • 40
    • 0003613050 scopus 로고    scopus 로고
    • Driving customer equity: How customer lifetime value is reshaping corporate strategy
    • Simon and Schuster
    • Zeithaml, V.A., Lemon, K.N., Rust, R.T., Driving customer equity: How customer lifetime value is reshaping corporate strategy. 2001, Simon and Schuster.
    • (2001)
    • Zeithaml, V.A.1    Lemon, K.N.2    Rust, R.T.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.