Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (Devalued) customers

Critical Perspectives on Accounting

Volumn 11, Issue 6, 2000, Pages 649-689

  Boyce, Gordon ^a  

^a MACQUARIE UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347069014     PISSN: 10452354     EISSN: None     Source Type: Journal    
DOI: 10.1006/cpac.2000.0408     Document Type: Article

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