Functional ingredients and food choice: Results from a dual-mode study employing means-end-chain analysis and a choice experiment

Food Policy

Volumn 36, Issue 5, 2011, Pages 715-725

  Bitzios, Michael ^a   Fraser, Iain ^b,c   Haddock Fraser, Janet ^a  

^a UNIVERSITY OF KENT   (United Kingdom)

^b UNIVERSITY OF KENT   (United Kingdom)

^c LA TROBE UNIVERSITY   (Australia)

Author keywords

Bread; Choice experiment; Functional food; Laddering; Means end chain analysis

Indexed keywords

CONSUMPTION BEHAVIOR; FOOD SELECTION; HEALTH IMPACT; PREFERENCE BEHAVIOR; WILLINGNESS TO PAY;

NETHERLANDS;

EID: 80051901635     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2011.06.004     Document Type: Article

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