Differences in consumer preferences when facing branded versus non-branded choices

Journal of Consumer Behaviour

Volumn 10, Issue 2, 2011, Pages 61-70

  Ubilava, David ^a   Foster, Kenneth A ^b   Lusk, Jayson L ^c   Nilsson, Tomas ^d  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

^c OKLAHOMA STATE UNIVERSITY   (United States)

^d ALBERTA ENVIRONMENT AND PARKS   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79953030856     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.349     Document Type: Article

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