Factors influencing buying behaviour of green energy consumer

Journal of Cleaner Production

Volumn 151, Issue , 2017, Pages 393-405

  Sangroya, Deepak ^a   Nayak, Jogendra Kumar ^b  

^a SYMBIOSIS INTERNATIONAL UNIVERSITY   (India)

^b INDIAN INSTITUTE OF TECHNOLOGY ROORKEE   (India)

Author keywords

Consumer behaviour; Green energy; Post purchase evaluation

Indexed keywords

CONSUMER BEHAVIOR; LAWS AND LEGISLATION;

ENVIRONMENTAL DAMAGE; FINANCIAL ASPECTS; FINANCIAL INCENTIVES; GOVERNMENT REGULATION; GREEN ENERGY; POST PURCHASE EVALUATION; SECOND-ORDER CONSTRUCTS; VALUE DIMENSIONS;

BEHAVIORAL RESEARCH;

EID: 85016501766     PISSN: 09596526     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jclepro.2017.03.010     Document Type: Article

References (102)

1. Anderson, J., Gerbing, D., Structural equation modeling in practicea review and recommended two-step approach. Psychol. Bull., 103(3), 1988, 411.
2. Arvola, A., Vassallo, M., Dean, M., Lampila, P., Predicting intentions to purchase organic foodthe role of affective and moral attitudes in the theory of planned behaviour. Appetite 50:2 (2008), 443–454.
3. Babin, B.J., Darden, W.R., Griffin, M., Work and/or funmeasuring hedonic and utilitarian shopping value. J. Consumer Res., 1994, 644–656.
4. Bagozzi, R.P., Yi, Y., On the evaluation of structural equation models. J. Acad. Mark. Sci. 16:1 (1988), 74–94.
5. Barlow, J., Maul, D., Emotional ValueCreating Strong Bonds with Your Customers. 2000, Berrett-Koehler Publishers.
6. Bentler, P., Bonett, D., Significance tests and goodness of fit in the analysis of covariance structures. Psychol. Bull., 88(3), 1980, 588.
7. Bhide, A., Monroy, C.R., Energy povertya special focus on energy poverty in India and renewable energy technologies. Renew. Sustain. Energy Rev. 15:2 (2011), 1057–1066.
8. Bigerna, S., Polinori, P., Italian households’ willingness to pay for green electricity. Renew. Sustain. Energy Rev. 34 (2014), 110–121.
9. Biswas, A., Roy, M., Green productsan exploratory study on the consumer behaviour in emerging economies of the East. J. Clean. Prod. 87 (2015), 463–468.
10. Caird, S., Roy, R., Herring, H., Improving the energy performance of UK householdsresults from surveys of consumer adoption and use of low- and zero-carbon technologies. Energy Effic. 1:2 (2008), 149–166.
11. Chandel, S.S., Shrivastva, R., Sharma, V., Ramasamy, P., Overview of the initiatives in renewable energy sector under the national action plan on climate change in India. Renew. Sustain. Energy Rev. 54 (2016), 866–873.
12. Chen, Y.S., Chang, C.H., Enhance green purchase intentionsthe roles of green perceived value, green perceived risk, and green trust. Manag. Decis. 50:3 (2012), 502–520.
13. Chin, W.W., Newsted, P.R., Structural equation modeling analysis with small samples using partial least squares. Statistical Strategies for Small Sample Research, 1999, SAGE Publications, Thousand Oaks, CA, 307–341.
14. Churchill, G.A. Jr., A paradigm for developing better measures of marketing constructs. J. Mark. Res. 16 (1979), 64–73.
15. Clark, C.F., Kotchen, M.J., Moore, M.R., Internal and external influences on pro-environmental behaviorparticipation in a green electricity program. J. Environ. Psychol. 23:3 (2003), 237–246.
16. Dholakia, U.M., A motivational process model of product involvement and consumer risk perception. Eur. J. Mark. 35:11/12 (2001), 1340–1362.
17. Douglas, M., The World of Goodstowards an Anthropology of Consumption, vol. 6, 2002, Psychology Press.
18. Ek, K., Matti, S., Valuing the local impacts of a large scale wind power establishment in northern Swedenpublic and private preferences toward economic, environmental and sociocultural values. J. Environ. Plan. Manag. 58:8 (2014), 1327–1345.
19. Ek, K., Söderholm, P., Norms and economic motivation in the Swedish green electricity market. Ecol. Econ. 68:1 (2008), 169–182.
20. Faiers, A., Cook, M., Neame, C., Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use. Energy Policy 35:8 (2007), 4381–4390.
21. Fennis, B.M., Pruyn, A.T.H., You are what you wearbrand personality influences on consumer impression formation. J. Bus. Res. 60:6 (2007), 634–639.
22. Fornell, C., Larcker, D., Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res., 1981, 39–50.
23. Gale, B., Managing Customer Value, vol. 29, 1994, The Free Press, New York.
24. García-Acebrón, C., Vázquez-Casielles, R., Iglesias, V., The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets. J. Business-to-Business Mark. 17:4 (2010), 317–335.
25. Gerpott, T.J., Mahmudova, I., Determinants of price mark-up tolerance for green electricity–lessons for environmental marketing strategies from a study of residential electricity customers in Germany. Bus. Strategy Environ. 19:5 (2010), 304–318.
26. Grewal, D., Monroe, K.B., Krishnan, R., The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions. J. Mark., 1998, 46–59.
27. Haas, R., Ornetzeder, M., Hametner, K., Wroblewski, A., Hübner, M., Socio-economic aspects of the Austrian 200 kwp-photovoltaic-rooftop programme. Sol. Energy 66:3 (1999), 183–191.
28. Hair, J.F., Anderson, R.E., Babin, B.J., Black, W.C., Multivariate Data AnalysisA Global Perspective, vol. 7, 2010, Upper Saddle River, NJPearson.
29. Hansla, A., Value orientation and framing as determinants of stated willingness to pay for eco-labeled electricity. Energy Effic. 4:2 (2011), 185–192.
30. Hansla, A., Gamble, A., Juliusson, A., Gärling, T., Psychological determinants of attitude towards and willingness to pay for green electricity. Energy Policy 36:2 (2008), 768–774.
31. Hartmann, P., Apaolaza-Ibáñez, V., Consumer attitude and purchase intention toward green energy brandsthe roles of psychological benefits and environmental concern. J. Bus. Res. 65:9 (2012), 1254–1263.
32. Hartmann, P., Ibáñez, Vanessa A., Sainz, J.F., Green branding effects on attitudefunctional versus emotional positioning strategies. Mark. Intell. Plan. 23:1 (2005), 9–29.
33. Herbes, C., Ramme, I., Online marketing of green electricity in Germany—a content analysis of providers’ websites. Energy Policy 66 (2014), 257–266.
34. Hirschman, E.C., Innovativeness, novelty seeking, and consumer creativity. J. Consumer Res. 7:3 (1980), 283–295.
35. Holbrook, M., Consumer Valuea Framework for Analysis and Research. 1999, Psychology Press.
36. Holbrook, M.B., Consumption experience, customer value, and subjective personal introspectionan illustrative photographic essay. J. Bus. Res. 59:6 (2006), 714–725.
37. Hur, W.-M., Kim, Y., Park, K., Assessing the effects of perceived value and satisfaction on customer loyaltya “green” perspective. Corp. Soc. Responsib. Environ. Manag. 20:3 (2013), 146–156.
38. Ibáñez, V.A., Hartmann, P., Calvo, P.Z., Antecedents of customer loyalty in residential energy marketsservice quality, satisfaction, trust and switching costs. Serv. Ind. J. 26:6 (2006), 633–650.
39. Jarvis, C., MacKenzie, S.B., Podsakoff, P.M., A critical review of construct indicators and measurement model misspecification in marketing and consumer research. J. Consumer Res. 30 (2003), 199–218.
40. Jöreskog, K.G., Sörbom, D., LISREL 8Structural Equation Modeling with the SIMPLIS Command Language. 1993, Scientific Software International.
41. Kaenzig, J., Heinzle, S.L., Wüstenhagen, R., Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany. Energy Policy 53 (2013), 311–322.
42. Kaenzig, J., Wüstenhagen, R., Understanding the green energy consumer. Mark. Rev. St. Gallen 25:4 (2008), 12–16.
43. Kim, S., Testing a revised measure of public service motivationreflective versus formative specification. J. Public Adm. Res. Theory 21 (2010), 521–546.
44. Kleinbaum, D., Kupper, L., Nizam, A., Rosenberg, E., Applied Regression Analysis and Other Multivariable Methods. 2013, Cengage Learning.
45. Kondoh, K., The challenge of climate change and energy policies for building a sustainable society in Japan. Organ. Environ. 22:1 (2009), 52–74.
46. Kostakis, I., Sardianou, E., Which factors affect the willingness of tourists to pay for renewable energy?. Renew. Energy 38:1 (2012), 169–172.
47. Koufteros, X., Babbar, S., Kaighobadi, M., A paradigm for examining second-order factor models employing structural equation modeling. Int. J. Prod. Econ. 120:2 (2009), 633–652.
48. Lapierre, J., Customer-perceived value in industrial contexts. J. Bus. Ind. Mark. 15:2 (2000), 122–145.
49. Lin, C.H., Sher, P.J., Shih, H.Y., Past progress and future directions in conceptualizing customer perceived value. Int. J. Serv. Ind. Manag. 16:4 (2005), 318–336.
50. Lin, P.C., Huang, Y.H., The influence factors on choice behavior regarding green products based on the theory of consumption values. J. Clean. Prod. 22:1 (2012), 11–18.
51. Lindgreen, A., Hingley, M.K., Grant, D.B., Morgan, R.E., Value in business and industrial marketingpast, present, and future. Ind. Mark. Manag. 41:1 (2012), 207–214.
52. Long, T.B., Young, W., Webber, P., Gouldson, A., Harwatt, H., The impact of domestic energy efficiency retrofit schemes on householder attitudes and behaviours. J. Environ. Plan. Manag. 58:10 (2014), 1–24.
53. Lorenzoni, I., Nicholson-Cole, S., Whitmarsh, L., Barriers perceived to engaging with climate change among the UK public and their policy implications. Glob. Environ. Change 17:3 (2007), 445–459.
54. MacKenzie, S.B., Podsakoff, P.M., Podsakoff, N.P., Construct measurement and validation procedures in MIS and behavioral researchintegrating new and existing techniques. MIS Q. 35:2 (2011), 293–334.
55. Masini, A., Menichetti, E., The impact of behavioural factors in the renewable energy investment decision making processconceptual framework and empirical findings. Energy Policy 40 (2012), 28–38.
56. Masini, A., Menichetti, E., Investment decisions in the renewable energy sectoran analysis of non-financial drivers. Technol. Forecast. Soc. Change 80:3 (2013), 510–524.
57. Mathwick, C., Malhotra, N.K., Rigdon, E., The effect of dynamic retail experiences on experiential perceptions of valuean Internet and catalog comparison. J. Retail. 78:1 (2002), 51–60.
58. Menges, R., Schroeder, C., Traub, S., Altruism, warm glow and the willingness-to-donate for green electricityan artefactual field experiment. Environ. Resour. Econ. 31:4 (2005), 431–458.
59. Merton, R.K., Rossi, A.K., Contributions to the theory of reference group behaviour. Merton, R.K., (eds.) Social Theory and Social Structure, 1949, The Free Press, New York, 225–275.
60. Mignon, I., Bergek, A., Investor motives vs. policies to promote investments in renewable electricity productionmatch or mismatch?. IST 2012-International Conference on Sustainability Transitions. Copenhagen, Denmark, 2012.
61. Milne, G., Boardman, B., Making cold homes warmerthe effect of energy efficiency improvements in low-income homes a report to the energy action grants agency charitable trust. Energy Policy 28:6 (2000), 411–424.
62. Muñoz, J.I., de la Nieta, A.A.S., Contreras, J., Bernal-Agustín, J.L., Optimal investment portfolio in renewable energythe Spanish case. Energy Policy 37:12 (2009), 5273–5284.
63. Nelissen, R.M.A., Meijers, M.H.C., Social benefits of luxury brands as costly signals of wealth and status. Evol. Hum. Behav. 32:5 (2011), 343–355.
64. Newton, J.D., Tsarenko, Y., Ferraro, C., Sands, S., Environmental concern and environmental purchase intentionsthe mediating role of learning strategy. J. Bus. Res. 68:9 (2015), 1974–1981.
65. Noppers, E.H., Keizer, K., Bolderdijk, J.W., Steg, L., The adoption of sustainable innovationsdriven by symbolic and environmental motives. Glob. Environ. Change 25:1 (2014), 52–62.
66. Nunes, P.A., Schokkaert, E., Identifying the warm glow effect in contingent valuation. J. Environ. Econ. Manag. 45:2 (2003), 231–245.
67. Ozcan, M., Assessment of renewable energy incentive system from investors’ perspective. Renew. Energy 71 (2014), 425–432.
68. Papista, E., Krystallis, A., Investigating the types of value and cost of green brandsproposition of a conceptual framework. J. Bus. Ethics 115:1 (2012), 75–92.
69. Parasuraman, A., Grewal, D., The impact of technology on the quality-value-loyalty chaina research agenda. J. Acad. Mark. Sci. 28:1 (2000), 168–174.
70. Patterson, P., Spreng, R., Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services contextan empirical examination. Int. J. Serv. Ind. Manag. 8:5 (1997), 414–434.
71. Petter, S., Straub, D., Rai, A., Specifying formative constructs in information systems research. Mis Q. 31 (2007), 623–656.
72. Prakash, A., Green marketing, public policy and managerial strategies. Bus. Strategy Environ. 11:5 (2002), 285–297.
73. Rex, E., Baumann, H., Beyond ecolabelsWhat green marketing can learn from conventional marketing. J. Clean. Prod 15:6 (2007), 567–576.
74. Rowlands, I.H., Scott, D., Parker, P., Consumers and green Electricityprofiling potential purchasers. Bus. Strategy Environ. 12 (2003), 36–48.
75. Ruiz, D.M., Gremler, D.D., Washburn, J.H., Carrión, G.C., Service value revisitedspecifying a higher-order, formative measure. J. Bus. Res. 61:12 (2008), 1278–1291.
76. Salazar, H.A., Oerlemans, L., Van Stroe-Biezen, S., Social influence on sustainable consumptionevidence from a behavioural experiment. Int. J. Consumer Stud. 37:2 (2013), 172–180.
77. Sanchez, J., Callarisa, L., Rodriguez, R.M., Moliner, M.A., Perceived value of the purchase of a tourism product. Tour. Manag. 27:3 (2006), 394–409.
78. Sánchez-Fernández, R., Iniesta-Bonillo, M., The concept of perceived valuea systematic review of the research. Mark. Theory 7:4 (2007), 427–451.
79. Sarzynski, A., Larrieu, J., Shrimali, G., The impact of state financial incentives on market deployment of solar technology. Energy Policy 46 (2012), 550–557.
80. Schmid, G., The development of renewable energy power in Indiawhich policies have been effective?. Energy Policy 45 (2012), 317–326.
81. Sheth, J., Newman, B., Gross, B., Consumption Values and Market ChoicesTheory and Applications. 1991, South-Western Publishing Company, Cincinnati.
82. Shove, E., Walker, G., What is energy for? Social practice and energy demand. Theory, Cult. Soc. 31:5 (2014), 41–58.
83. Shove, E., Watson, M., Spurling, N., Conceptualizing connections Energy demand, infrastructures and social practices. Eur. J. Soc. Theory 18:3 (2015), 274–287.
84. Shrimali, G., Kniefel, J., Are government policies effective in promoting deployment of renewable electricity resources?. Energy Policy 39:9 (2011), 4726–4741.
85. Shrimali, G., Nelson, D., Goel, S., Konda, C., Kumar, R., Renewable deployment in Indiafinancing costs and implications for policy. Energy Policy 62 (2013), 28–43.
86. Smith, J., Colgate, M., Customer value creationa practical framework. J. Mark. Theory Pract. 15:1 (2007), 7–23.
87. Sovacool, B.K., Ratan, P.L., Conceptualizing the acceptance of wind and solar electricity. Renew. Sustain. Energy Rev. 16:7 (2012), 5268–5279.
88. Sweeney, J.C., Soutar, G.N., Consumer perceived valuethe development of a multiple item scale. J. Retail. 77:2 (2001), 203–220.
89. Tanner, C., Sybille, K.W., Promoting sustainable consumptiondeterminants of green purchases by Swiss consumers. Psychol. Mark. 20:10 (2003), 883–902.
90. Thøgersen, J., Noblet, C., Does green consumerism increase the acceptance of wind power?. Energy Policy 51 (2012), 854–862.
91. Tsai, S., Utility, cultural symbolism and emotiona comprehensive model of brand purchase value. Int. J. Res. Mark. 22:3 (2005), 277–291.
92. Tsoutsos, T., Drandaki, M., Frantzeskaki, N., Iosifidis, E., Kiosses, I., Sustainable energy planning by using multi-criteria analysis application in the island of Crete. Energy Policy 37:5 (2009), 1587–1600.
93. Upham, P., Oltra, C., Boso, À., Towards a cross-paradigmatic framework of the social acceptance of energy systems. Energy Res. Soc. Sci. 8 (2015), 100–112.
94. Walsh, G., Shiu, E., Hassan, L.M., Replicating, validating, and reducing the length of the consumer perceived value scale. J. Bus. Res. 67:3 (2014), 260–267.
95. Wang, P., Liu, Q., Qi, Y., Factors influencing sustainable consumption behaviorsa survey of the rural residents in China. J. Clean. Prod. 63 (2014), 152–165.
96. Wiedmann, K., Hennigs, N., Siebels, A., Measuring consumers’ luxury value perceptiona cross-cultural framework. Acad. Mark. Sci. 7:7 (2007), 333–361.
97. Williams, P., Soutar, G.N., Value, satisfaction and behavioral intentions in an adventure tourism context. Ann. Tour. Res. 36:3 (2009), 413–438.
98. Wüstenhagen, R., Wolsink, M., Bürer, M.J., Social acceptance of renewable energy innovationan introduction to the concept. Energy Policy 35:5 (2007), 2683–2691.
99. Wüstenhagen, R., Bilharz, M., Green energy market development in Germanyeffective public policy and emerging customer demand. Energy policy 34:13 (2006), 1681–1696.
100. Yang, Y., Solgaard, H.S., Haider, W., Value seeking, price sensitive, or green? Analyzing preference heterogeneity among residential energy consumers in Denmark. Energy Res. Soc. Sci. 6 (2015), 15–28.
101. Zarnikau, J., Consumer demand for “green power” and energy efficiency. Energy Policy 31:15 (2003), 1661–1672.
102. Zeithaml, V., Consumer perceptions of price, quality, and valuea means-end model and synthesis of evidence. J. Mark., 1988, 2–22.