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Volumn 32, Issue 5, 2011, Pages 343-355

Social benefits of luxury brands as costly signals of wealth and status

Author keywords

Conspicuous consumption; Consumer behavior; Costly signaling theory; Social interactions; Status

Indexed keywords


EID: 79961168023     PISSN: 10905138     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.evolhumbehav.2010.12.002     Document Type: Article
Times cited : (313)

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