Replicating, validating, and reducing the length of the consumer perceived value scale

Journal of Business Research

Volumn 67, Issue 3, 2014, Pages 260-267

  Walsh, Gianfranco ^a   Shiu, Edward ^b   Hassan, Louise M ^c  

^a FRIEDRICH SCHILLER UNIVERSITY JENA   (Germany)

^b BANGOR UNIVERSITY   (United Kingdom)

^c LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Consumer perceived value; Cross national validity; Generalizability theory; Short scale

Indexed keywords

EID: 84890561492     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.05.012     Document Type: Article

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