What is Differentiation and How Does it Work ?

Journal of Marketing Management

Volumn 17, Issue 7-8, 2001, Pages 739-759

  Sharp, Byron ^a   Dawes, John ^a  

^a NONE

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EID: 33745281646     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366809     Document Type: Article

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