Market-focused Resources, Competitive Positioning and Firm Performance

Journal of Marketing Management

Volumn 17, Issue 5-6, 2001, Pages 503-520

  Hooley, Graham ^a   Greenley, Gordon ^a   Fahy, John ^a   Cadogan, John ^a  

^a NONE

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EID: 18944372313     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366908     Document Type: Article

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