Successful competitive positioning: The key for entry into the European consumer market

European Business Review

Volumn 13, Issue 4, 2001, Pages 209-221

  Darling, John R ^a  

^a ROCKHURST UNIVERSITY   (United States)

Author keywords

Competitive strategy; Consumer attitudes; Marketing

Indexed keywords

EID: 84992974908     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005535     Document Type: Article

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