A game theoretic perspective on market-oriented versus innovative strategic choice

Journal of Strategic Marketing

Volumn 7, Issue 4, 1999, Pages 265-274

  Kleindl, Brad ^a  

^a MISSOURI SOUTHERN STATE UNIVERSITY   (United States)

Author keywords

Game theory; Innovation; Market orientation; SME; Strategic choice

Indexed keywords

EID: 85014206197     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525499346378     Document Type: Article

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