An examination on multiple celebrity endorsers in advertising

Journal of Product & Brand Management

Volumn 11, Issue 1, 2002, Pages 19-29

  Hsu, Chung kue ^a   Mcdonald, Daniella ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Advertising; Celebrities; Segmentation

Indexed keywords

EID: 33847140685     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210419522     Document Type: Article

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