An analysis of academic reputation as perceived by consumers of higher education

Journal of Marketing for Higher Education

Volumn 9, Issue 4, 2000, Pages 69-80

  Conard, Michael J ^a   Conard, Maureen A ^b  

^a Teikyo Post University   (United States)

^b SACRED HEART UNIVERSITY   (United States)

Author keywords

Academic reputation; College selection process; High school seniors; Higher education

Indexed keywords

EID: 85015732544     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v09n04_05     Document Type: Article

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