A key to marketing financial services: The right mix of products, services, channels and customers

Journal of Services Marketing

Volumn 16, Issue 3, 2002, Pages 238-258

  Lee, Jinkook ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Banking; Direct marketing; Financial services; Self service; Technology

Indexed keywords

EID: 84986076185     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210427227     Document Type: Article

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