Mass Customisation Models for Travel and Tourism Information e-Services: Interrelationships Between Systems Design and Customer Value

International Journal of Information Systems in the Service Sector

Volumn 2, Issue 2, 2010, Pages 48-69

  Sigala, Marianna ^a  

^a DEMOCRITUS UNIVERSITY OF THRACE   (Greece)

Author keywords

Customer Value; Mass Customisation; MC; Models; Online Travel Services

Indexed keywords

EID: 85001574963     PISSN: 19355688     EISSN: 19355696     Source Type: Journal    
DOI: 10.4018/jisss.2010040104     Document Type: Article

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