When online reviews meet hyperdifferentiation: A study of craft beer industry

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn 6, Issue , 2006, Pages

  Clemons, Eric K ^a   Gao, Guodong ^b   Hitt, Lorin M ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HYPERDIFFERENTIATION; MARKETPLACES; ONLINE RATINGS; RESONANCE MARKETING;

DATA ACQUISITION; INDUSTRIAL MANAGEMENT; MARKETING; PRODUCT DEVELOPMENT; PRODUCTION CONTROL; SYSTEMS ANALYSIS;

ONLINE SYSTEMS;

EID: 33749623135     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2006.534     Document Type: Conference Paper

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