Smaller food portions,pleasure as a substitute for size: How multisensory imagery can make people happier with

Journal of Marketing Research

Volumn 53, Issue 5, 2016, Pages 847-864

  Cornil, Yann ^a   Chandon, Pierre ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b 1NSEAD   (France)

Author keywords

Food consumption; Health; Mental imagery; Nutrition; Portion size

Indexed keywords

EID: 84995975000     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.14.0299     Document Type: Article

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