Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude

Public Relations Review

Volumn 43, Issue 1, 2017, Pages 163-171

  Watkins, Brandi A ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Dialogic principles; Dialogue; Engagement; Social media; Twitter

Indexed keywords

EID: 84995902886     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2016.07.002     Document Type: Article

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