University websites and dialogic features for building relationships with potential students

Public Relations Review

Volumn 35, Issue 2, 2009, Pages 150-152

  Gordon, Joye ^a   Berhow, Susan ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b Foundation KSU Local Agency   (United States)

Author keywords

Content analysis; Dialogue; Relationship building; University recruitment; Webpage

Indexed keywords

EID: 63149103126     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.11.003     Document Type: Article

References (8)

1. The Carnegie Foundation for the Advancement of Teaching. (2006a). The Carnegie Classification of Institutions of Higher Education. Accessed April 22, 2006 from http://www.carnegiefoundation.org/classifications/.
2. The Carnegie Foundation for the Advancement of Teaching. (2006b). FAQs. Accessed April 22, 2006 from http://www.carnegiefoundation.org/about/sub.asp?key=18&subkey=405#21.
3. Direct Newsline. (2003, July 24). Web passes TV as teen medium of choice. Retrieved November 12, 2003, from http://www.directmap.com.
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