Colleges' and universities' use of Twitter: A content analysis

Public Relations Review

Volumn 38, Issue 4, 2012, Pages 636-638

  Linvill, Darren L ^a   McGee, Sara E ^b   Hicks, Laura K ^a  

^a CLEMSON UNIVERSITY   (United States)

^b National Council of Examiners for Engineering and Surveying   (United States)

Author keywords

Dialogic communication; Social media; Twitter; University public relations

Indexed keywords

EID: 84867693668     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2012.05.010     Document Type: Article

References (6)

1. About Twitter. (2012). Retrieved from http://twitter.com/about.
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5. Rybalko S., Seltzer T. Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review 2010, 36:336-341.
6. Taylor M., Kent M. Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics. Public Relations Review 2010, 36:207-214.