Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships

Public Relations Review

Volumn 34, Issue 4, 2008, Pages 409-411

  Park, Hyojung ^a   Reber, Bryan H ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Corporate public relations; Dialogic Web sites; Relationship management

Indexed keywords

EID: 55749094332     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.06.006     Document Type: Article

References (6)

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