Applying the dialogic theory to social networking sites: Examining how university health centers convey health messages on Facebook

Journal of Social Marketing

Volumn 1, Issue 3, 2011, Pages 211-227

  Waters, Richard D ^a   Canfield, Rachel R ^b   Foster, Jenny M ^b   Hardy, Eva E ^b  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Community health centres; Dialogic theory; Facebook; Health communication; Internet; Social networking sites; United States of America; Universities

Indexed keywords

EID: 84867707017     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761111170713     Document Type: Article

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