Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter

Public Relations Review

Volumn 36, Issue 4, 2010, Pages 336-341

  Rybalko, Svetlana ^a   Seltzer, Trent ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Dialogic communication; Public relations; Social media; Twitter

Indexed keywords

EID: 77958154406     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2010.08.004     Document Type: Article

References (12)

1. Bortree, Seltzer Dialogic strategies and outcomes: an analysis of environmental advocacy groups' Facebook profiles. Public Relations Review 2009, 35:317-319.
2. Esrock S.L., Leichty G.B. Organization of corporate webpages: Publics and functions. Public Relations Review 2000, 26:327-344.
3. Kent M.L., Taylor M. Building dialogic relationships through the World Wide Web. Public Relations Review 1998, 24:321-334.
4. Kent M.L., Taylor M. Toward a dialogic theory of public relations. Public Relations Review 2002, 28:21-37.
5. Kent M.L., Taylor M., White W.J. The relationships between website design and organizational responsiveness to stakeholders. Public Relations Review 2003, 29:63-77.
6. Ledingham J.A. Explicating relationship management as a general theory of public relations. Journal of Public Relations Research 2003, 15:181-198.
7. Park H., Reber B. Relationship building and the use of Websites: How Fortune 500 companies use their Websites to build relationships. Public Relations Review 2008, 34:409-411.
8. Scott W. Reliability of content analysis: The case of nominal scale coding. Public Opinion Quarterly 1955, 17:321-325.
9. Seltzer T., Mitrook M. The dialogic potential of weblogs in relationships building. Public Relations Review 2007, 33:227-229.
10. Sweetser K.D., Lariscy R.W. Candidates make good friends: An analysis if candidates' uses of Facebook. International Journal of Strategic Communication 2008, 2:175-198.
11. Taylor M., Kent M.L., White W.J. How activist organizations are using the Internet to build relationships. Public Relations Review 2001, 27:263-284.
12. Traynor, J., Poitevint, M., Bruni, B., Stiles, H., Raines, K., Little, H., et al. (2008 August). On the ballot and in the loop: the dialogic capacity of campaign blogs in the 2008 election. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL.