The reciprocal effects of brand equity and trivial attributes

Journal of Marketing Research

Volumn 40, Issue 2, 2003, Pages 161-175

  Broniarczyk, Susan M ^a   Gershoff, Andrew D ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038729378     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.2.161.19222     Document Type: Review

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