Building a services brand: Stages, people and orientations

Service Industries Journal

Volumn 23, Issue 3, 2003, Pages 1-21

  de Chernatony, Leslie ^a   Drury, Susan ^a   Segal Horn, Susan ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; SERVICE SECTOR;

EID: 0037680696     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/714005116     Document Type: Article

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