Observations: Creating effective brand names: A study of the naming process

Journal of Advertising Research

Volumn 37, Issue 1, 1997, Pages 67-75

  Kohli, Chiranjeev ^a   Labahn, Douglas W ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53249134968     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (11)

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7. Schutte, Thomas F. "The Semantics of Branding." Journal of Marketing 33, 1 (1969): 5-11.
8. Shipley, David, Graham J. Hooley, and Simon Wallace. "The Brand Name Development Process." International Journal of Advertising 7 (1988): 253-66.
9. _, and Paul Howard. "Brand-Naming Industrial Products." Industrial Marketing Management 22 (1993): 59-66.
10. Still, R. R., and J. S. Hill. "Adapting Products to Lesser Developed Markets." Journal of Business Research 12 (1984): 51-61.
11. Zinkhan, George M., and Claude R. Martin. "New Brand Names and Inferential Beliefs: Some Insights on Naming New Product." Journal of Business Research 15 (1987): 157-72.