Communicating a winning image

Industrial and Commercial Training

Volumn 29, Issue 5, 1997, Pages 158-165

  Poon Teng Fatt, James ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986163161     PISSN: 00197858     EISSN: None     Source Type: Journal    
DOI: 10.1108/00197859710171770     Document Type: Article

References (5)

1. Gerardi, J. (1987), “Form letters: are they costing your firm money?”, Communication World, Vol. 4 No. 4, pp. 26-8.
2. Jaben, J. (1992), “IBM's plunge into publishing”, Business Marketing, Vol. 77 No. 4, p. 51.
3. Siragusa, G. (1986), “Managing corporate theatre”, Administrative Management Journal, Vol. 47 No. 7, pp. 30-35.
4. Stanton, R. (1986), “Volvo turns back the management clock”, Rydge's Journal, Vol. 59 No. 7, pp. 46-8.
5. Wathen, M. (1986), “Logomotion”, Public Relations Journal, Vol. 42 No. 5, pp. 24-9.