A dynamics-based approach to solutions typology: A case from the aerospace industry

Industrial Marketing Management

Volumn 58, Issue , 2016, Pages 114-122

  Ferreira, Fabiana Nogueira Holanda ^a   Cova, Bernard ^b   Spencer, Robert ^b   Proença, João F ^a,c,d  

^a UNIVERSITY OF PORTO   (Portugal)

^b KEDGE BUSINESS SCHOOL   (France)

^c UNIVERSIDADE EUROPEIA   (Portugal)

^d UNIVERSITY OF LISBON   (Portugal)

Author keywords

Aerospace; Business solution; Market shaping; Relationship; Servitization

Indexed keywords

EID: 84991619913     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2016.05.025     Document Type: Article

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