Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L

Journal of Marketing Management

Volumn 28, Issue 13-14, 2012, Pages 1571-1587

  Spencer, Robert ^a   Cova, Bernard ^a  

^a KEDGE BUSINESS SCHOOL   (France)

Author keywords

business solution; customer solution; market shaping; market solution; Service Dominant Logic

Indexed keywords

EID: 84870955924     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.742453     Document Type: Article

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