Tailoring a Marketing Course for a Non-Marketing Audience: A Professional Services Marketing Course

Journal of Marketing Education

Volumn 23, Issue 2, 2001, Pages 152-160

  Barr, Terri Feldman ^a   McNeilly, Kevin M ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993746885     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475301232009     Document Type: Article

References (23)

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