The impact of market and organisational challenges on marketing strategy decision-making: A qualitative investigation of the business-to-business sector

Journal of Business Research

Volumn 51, Issue 1, 2001, Pages 61-72

  Jarratt, Denise ^a   Fayed, Ramzi ^b  

^a CHARLES STURT UNIVERSITY   (Australia)

^b Level 8 25 Bligh Street   (Australia)

Author keywords

Business to business sector; Competition; Marketing strategy

Indexed keywords

EID: 0041871023     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00040-5     Document Type: Article

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