A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels

Journal of Business Research

Volumn 36, Issue 3, 1996, Pages 233-244

  Lukas, Bryan A ^a   Hult, G Tomas M ^b   Ferrell, O C ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b San Marcos ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030194532     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(95)00154-9     Document Type: Article

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