Marketing psychological services: Using client problem and solution perceptions to design help offering promotional appeals

Psychology and Marketing

Volumn 18, Issue 3, 2001, Pages 261-279

  Jones, David B ^a  

^a LA SALLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10644255897     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/1520-6793(200103)18:3<261::AID-MAR1008>3.0.CO;2-7     Document Type: Article

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