Corporate social marketing: Message design to recruit program participants

American Journal of Health Behavior

Volumn 26, Issue 3, 2002, Pages 188-199

  Black, David R ^d   Blue, Carolyn L ^a   Coster, Daniel C ^b   Chrysler, Lisa M ^c  

^a PURDUE UNIVERSITY   (United States)

^b UTAH STATE UNIVERSITY   (United States)

^c Jordan YMCA   (United States)

^d PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; BODY MASS; EVALUATION; EXERCISE; FEMALE; FINANCIAL MANAGEMENT; HEALTH BEHAVIOR; HEALTH CARE QUALITY; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; MALE; METHODOLOGY; MIDDLE AGED; OBESITY; PERSUASIVE COMMUNICATION; QUESTIONNAIRE; SELF CONCEPT; UNITED STATES; WEIGHT REDUCTION;

ADULT; BODY MASS INDEX; EXERCISE; FEMALE; HEALTH BEHAVIOR; HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; MALE; MARKETING OF HEALTH SERVICES; MIDDLE AGED; OBESITY; PERSUASIVE COMMUNICATION; PROGRAM EVALUATION; QUESTIONNAIRES; SELF EFFICACY; UNITED STATES; WEIGHT LOSS;

EID: 0036581163     PISSN: 10873244     EISSN: None     Source Type: Journal    
DOI: 10.5993/AJHB.26.3.4     Document Type: Article

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