Shame, guilt & responses to non-profit & public sector ads

International Journal of Advertising

Volumn 17, Issue 4, 1998, Pages 483-499

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002425595     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104734     Document Type: Article

References (29)

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