A social marketing model for disseminating research-based treatments to addictions treatment providers

Addiction

Volumn 93, Issue 11, 1998, Pages 1703-1715

  Martin, G W ^a,b   Herie, M A ^a   Turner, B J ^a   Cunningham, J A ^a  

^a UNIVERSITY OF TORONTO   (Canada)

^b CENTRE FOR ADDICTION AND MENTAL HEALTH   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CANADA; CLINICAL PRACTICE; DRUG DEPENDENCE; HUMAN; MANAGER; MARKETING; MEDICAL RESEARCH; STAFF TRAINING;

EID: 0031786202     PISSN: 09652140     EISSN: None     Source Type: Journal    
DOI: 10.1046/j.1360-0443.1998.931117038.x     Document Type: Article

References (60)

1. BACKER, T. E. (1991) Drug Abuse Technology Transfer (Rockville, MD, National Institute on Drug Abuse).
2. BARLOW, D. H. (1981) On the relation of clinical research to clinical practice: current issues, new directions, Journal of Consulting and Clinical Psychology, 49, 147-155.
3. BATTISTA, R. N. (1989) Innovations and diffusion of health-related technologies: a conceptual framework, International Journal of Technological Assessment in Health Care, 5, 227-248.
4. COHEN, L. (1977) Factors affecting the utilization of mental health evaluation research findings, Professional Psychology, 8, 526-534.
5. DIES, R. R. (1983) Bridging the gap between research and practice in group psychotherapy, in: DIES, R. R. & MACKENZIE, K. R. (Eds) Advances in Group Psychotherapy: integrating research and practice, pp. 1-26 (New York, International Universities Press).
6. OGBORNE, A. C. (1988) Bridging the gap between the two cultures of alcoholism research and treatment (Editorial), British Journal of Addiction, 83, 729-733.
7. BROWN, B. S. (1987) Networking between research and service delivery, International Journal of the Addictions, 22, 301-317.
8. SHANLEY, C., LODGE, M. & MATTICK, R. P. (1996) Dissemination of research findings to alcohol and other drug practitioners, Drug and Alcohol Review, 15, 89-94.
9. MILLER, W. R. & HESTER, R. K. (1986) The effectiveness of alcoholism treatment: what research reveals, in: MILLER, W. R. & HEATHER, N. (Eds) Treating Addictive Behaviors: process of change, pp. 121-174 (New York, Plenum Press).
10. OGBORNE, A. C. & SMART, R. G. (1982) Reactions to research: the case of the evaluation of Ontario's detoxication centres, British Journal of Addiction, 77, 275-282.
11. ALBEE, G. W. (1970) The uncertain future of clinical psychology, American Psychologist, 25, 1071-1080.
12. COHEN, L. H., SARGENT, M. M. & SECHREST, L. B. (1986) Use of psychotherapy research by professional psychologists, American Psychologist, 41, 198-206.
13. BEUTLER, L. E., WILLIAMS, R. E. & WAKEFIELD, P. J. (1993) Obstacles to disseminating applied psychological science, Applied and Preventive Psychology, 2, 53-58.
14. LIPTON, J. P. & HERSHAFT, A. M. (1985) On the widespread acceptance of dubious medical findings, Journal of Health and Social Behavior, 26, 336-351.
15. ANDERSON, G. M. & LOMAS, J. (1988) Monitoring the diffusion of a technology: coronary artery bypass surgery in Ontario, American Journal of Public Health, 78, 251-254.
16. HOLDER, H., LONGABAUGH, R., MILLER, W. R. & RUBONIS, A. V. (1991) The cost effectiveness of treatment for alcoholism: a first approximation, Journal of Studies on Alcohol, 52, 517-540.
17. LOMAS, J. (1986) The consensus process and evidence dissemination, Canadian Medical Association Journal, 134, 1340-1341.
18. PARLOFF, M. B. (1980) Psychotherapy and research: an anaclitic depression, Psychiatry, 43, 279-293.
19. KIESLER, D. J. (1971) Experimental designs in psychotherapy research, in: BERGIN, A. E. & GARFIELD, S. L. (Eds) Handbook of Psychotherapy and Behavior Change: an empirical analysis (New York, Wiley).
20. COHEN, J. (1994) The earth is round (p < .05), American Psychologist, 49, 997-1003.
21. BACKER, T. E. (1988) Research utilization and managing innovation in rehabilitation organizations, Journal of Rehabilitation, 54, 18-22.
22. FINE, S. H. (1981) The Marketing of Ideas and Social Issues (New York, Praeger).
23. KOTLER, P. & ZALTMAN, G. (1971) Social marketing: an approach to planned social change, Journal of Marketing, 35, 3-12.
24. BACKER, T. E. & ROGERS, E. M. (1993) Organizational Aspects of Health Communication Campaigns: what works? (Newbury Park, CA, Sage).
25. MAIBACH, E. (1993) Social marketing for the environment: using information campaigns to promote environmental awareness and behavior change, Health Promotion International, 8, 209-224.
26. KOTTKE, T. E., BREKKE, M. L., SOLBERG, L. I. & HUGHES, J. R. (1989) A randomized trial to increase smoking intervention by physicians: doctors helping smokers, round 1, Journal of the American Medical Association, 261, 2101-2106.
27. COCKBURN, J., RUTH, D., SILAGY, C. et al. (1992) Randomised trial of three approaches for marketing smoking cessation programmes to Australian general practitioners, British Medical Journal, 304, 691-694.
28. ROTHMAN, J. (1983) Marketing Human Service Innovations (Beverly Hills, CA, Sage).
29. FINE, S. H. & FINE, A. P. (1986) Distribution channels in marketing social work, Social Casework: The Journal of Contemporary Social Work, April, 227-233.
30. BACKER, T. E. & MARSTON, G. (1993) Partnership for a drug-free America: an experiment in social marketing, in: BACKER, T. E. & ROGERS, E. M. (Eds) Organizational Aspects of Health Communication Campaigns: what works? (Newbury Park, CA, Sage).
31. GELLER, E. S. (1989) Applied behavior analysis and social marketing: an integration for environmental preservation, Journal of Social Issues, 45, 17-36.
32. SLATER, M. D. & FLORA, J. A. (1991) Health lifestyles: audience segmentation analysis for public health interventions, Health Education Quarterly, 18, 221-233.
33. INSTITUTE OF MEDICINE (1990) Broadening the Base of Treatment for Alcohol Problems (Washington, DC, National Academy Press).
34. ROGERS, E. M. (1983) Diffusion of Innovations (New York, Free Press).
35. ROGERS, E. M. (1995) Diffusion of Innovations (New York, Free Press).
36. MARTIN, G., HERIE, M. & EKDAHL, A. (1995) OPTIONS: A customer-driven approach to the application of research-based treatments, paper presented at the Seventh International Conference on Treatment of Addictive Behaviors, Noordwijkerhout, The Netherlands.
37. SOBELL, M. B. & SOBELL, L. C. (1993) Problem Drinkers: guided self-change treatment (New York, Guilford).
38. ANNIS, H. M., HERIE, M. A. & WATKIN-MEREK, L. (1996) Structural Relapse Prevention. An outpatient counselling approach (Toronto, Addiction Research Foundation).
39. ANNIS, H. M. (1990) Relapse to substance abuse: empirical findings within a cognitive-social learning approach, Journal of Psychoactive Drugs, 22, 117-124.
40. ANNIS, H. M. & DAVIS, C. S. (1991) Relapse prevention, Alcohol, Health and Research World, 15, 204-212.
41. GRAHAM, K. M., ANNIS, H. M., BRETT, P. J. & VENESOEN, P. (1996) A controlled field trial of group versus individual cognitive-behavioural training for relapse prevention, Addiction, 91, 1127-1139.
42. SOBELL, M. B., SOBELL, L. C. & LEO, G. I. (1990) Guided self-management for problem drinkers: an evaluation of the unique contribution of a relapse prevention perspective, paper presented at the 24th Annual Meeting of the Association for Advancement of Behavior Therapy, San Francisco, CA, USA.
43. SOBELL, L. C., SOBELL, M. B., BROWN, J. & CLELAND, P. A. (1995) A randomized trial comparing group versus individual Guided Self-Change treatment for alcohol and drug abusers, paper presented at the 29th Annual Meeting of the Association for Advancement of Behavior Therapy, Washington, DC, USA, November.
44. GRAHAM, K. (1995) The action plan: Ontario's attempt to make systematic research-based change to the provincial treatment system, Contemporary Drug Problems, 22, 1-11.
45. MARSHMAN, J. A. (1995) Ontario's Treatment Task Force (1978): a community systems perspective on treatment, Contemporary Drug Problems, 22, 27-41.
46. MARTIN, G. W. (1995) The core-shell model: an institutional experiment, Contemporary Drug Problems, 22, 13-26.
47. RUSH, B., ELLIS, K., ALLEN, B. & SCHMIDT, G. (1995) Assessment and Referral Agencies in Ontario: results of a descriptive study (London, Ontario, Addiction Research Foundation).
48. RUSH, B., ELLIS, K., ALLEN, B. & GRAHAM, K. (1995) Ontario treatment system research 1979 1993: what have we learned about assessment and referral services in terms of the original expectations? Contemporary Drug Problems, 22, 115-136.
49. PIERCE, S. (1995) The recent evolution of Assessment/Referral Centres and current directions, Contemporary Drug Problems, 22, 105-114.
50. ONTARIO MINISTRY OF HEALTH (1993) Partners for Action: Ontario's substance abuse strategy (Toronto, Ontario Ministry of Health).
51. SOBELL, L. C. (1996) Bridging the gap between scientists and practitioners: the challenge before us, Behavior Therapy, 27, 297-320.
52. RUSH, B. R., POWELL, L. Y., CROWE, T. G. & ELLIS, K. (1995) Early intervention for alcohol use: family physicians' motivations and perceived barriers, Canadian Medical Association Journal, 152, 863-869.
53. FAIRWEATHER, G. W. (1977) A process of innovation and dissemination experimentation, in: RUTMAN, L. (Ed.) Evaluation Research Methods: a basic guide, pp. 179-196 (Beverly Hills, Sage).
54. STEVENS, W. F. & TORNATZKY, L. G. (1980) The dissemination of evaluation: an experiment, Evaluation Review, 4, 339-354.
55. SORENSON, J. L., HALL, S. M., LOMH, P. et al. (1988) Dissemination of a job seekers' workshop to drug treatment programs, Behavior Therapy, 19, 143-155.
56. MCFARLANE, W. R., DUNNE, E., LUKENS, E. et al. (1993) From research to clinical practice: dissemination of New York State's Family Psychoeducation Project, Hospital and Community Psychiatry, 44, 265-270.
57. CUNNINGHAM, J. A., HERIE, M., MARTIN, G. & TURNER, B. J. (1998) Training probation and parole officers for substance abuse treatment: results of a field test, Journal of Offender Rehabilitation, 27, 167-177.
58. FIXSEN, D. L. & BLASE, K. A. (1993) Creating new realities: program development and dissemination, Journal of Applied Behavior Analysis, 26, 597-615.
59. FAIRWEATHER, G. W., SANDERS, D. H., TORNATSKY, L. G. & HARRIS, R. N. (1974) Creating Change in Mental Health Organizations (New York, Pergamon Press).
60. LIBERMAN, R. P., ECKMAN, T., KUEHNEL, T., ROSENSTEIN, J. & KUEHNEL, J. (1982) Dissemination of new behavior therapy programs to community mental health centres, American Journal of Psychiatry, 139, 224-226.