Using online message testing to evaluate Tv Ads, select effective messaging, and improve public health campaigns

Social Marketing Quarterly

Volumn 22, Issue 3, 2016, Pages 179-199

  Mowery, Andrea ^a   Riedesel, Paul ^b   Dreher, Marietta ^a   Schillo, Barbara A ^a   Saul, Jessie E ^c  

^a ClearWay Minnesota   (United States)

^b Action Marketing Research Inc   (United States)

^c North American Research Analysis Inc   (United States)

Author keywords

Best practices; Branding; Health; Internet; Monitoring and evaluation; Research; Tobacco cessation

Indexed keywords

EID: 84986538705     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500416628527     Document Type: Article

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