Instant innovation: From zero to full speed in fifteen years-how online offerings have reshaped marketing research

Journal of Advertising Research

Volumn 51, Issue SUPPL. 1, 2011, Pages 72-86

  Campbell, Colin ^a   Parent, Michael ^a   Plangger, Kirk ^b   Fulgoni, Gian M ^c  

^a MONASH UNIVERSITY   (Australia)

^b SIMON FRASER UNIVERSITY   (Canada)

^c ComScore Inc ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053045732     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-1-072-086     Document Type: Article

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