-
2
-
-
0003547941
-
-
Englewood Cliffs, NJ: Prentice Hall
-
Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
-
(1977)
Social Learning Theory
-
-
Bandura, A.1
-
3
-
-
21544440036
-
-
East Lansing, MI: Michigan State University, Department of Communication
-
Dearing, J. W., Campo, S., Casey, M. K., Henderson, G., Meyer, G., Rogers, E. M., Betts, G., & Rao, N. (1995). Strategies for HIV prevention in San Francisco (Report to the U.S. Agency for Health Care Policy and Research). East Lansing, MI: Michigan State University, Department of Communication.
-
(1995)
Strategies for HIV Prevention in San Francisco (Report to the U.S. Agency for Health Care Policy and Research)
-
-
Dearing, J.W.1
Campo, S.2
Casey, M.K.3
Henderson, G.4
Meyer, G.5
Rogers, E.M.6
Betts, G.7
Rao, N.8
-
5
-
-
0026700163
-
Disclosure of AIDS in celebrities
-
Gellert, G. A., Weismuller, P. C., Higgins, K. V., & Maxwell, R. M. (1992). Disclosure of AIDS in celebrities. New England Journal of Medicine, 327, 1389.
-
(1992)
New England Journal of Medicine
, vol.327
, pp. 1389
-
-
Gellert, G.A.1
Weismuller, P.C.2
Higgins, K.V.3
Maxwell, R.M.4
-
7
-
-
0024076755
-
Social marketing and public health interventions
-
Lefebvre, C., & Flora, J. A. (1988). Social marketing and public health interventions. Health Education Quarterly, 15, 299-315.
-
(1988)
Health Education Quarterly
, vol.15
, pp. 299-315
-
-
Lefebvre, C.1
Flora, J.A.2
-
8
-
-
0003310325
-
The Harvard Alcohol Project: Promoting the designated driver on television
-
In E. Becker & E. M. Rogers (Eds.), Newbury Park, CA: Sage
-
Montgomery, K. C. (1993). The Harvard Alcohol Project: Promoting the designated driver on television. In E. Becker & E. M. Rogers (Eds.), Organizational aspects of health communication campaigns: What works? (pp. 178-202). Newbury Park, CA: Sage.
-
(1993)
Organizational Aspects of Health Communication Campaigns: What Works?
, pp. 178-202
-
-
Montgomery, K.C.1
-
9
-
-
0022538312
-
Use of lay opinion leaders to promote diffusion of health innovations in a community program: Lessons from the North Karelia Project
-
Puska, P., Koskela, K., McAlister, A., Mayranen, H., Smolander, A., Moisio, S., Viri, L., Korpelainen, V., & Rogers, E. M. (1986). Use of lay opinion leaders to promote diffusion of health innovations in a community program: Lessons from the North Karelia Project. Bulletin of the World Health Organization, 64, 437-466.
-
(1986)
Bulletin of the World Health Organization
, vol.64
, pp. 437-466
-
-
Puska, P.1
Koskela, K.2
McAlister, A.3
Mayranen, H.4
Smolander, A.5
Moisio, S.6
Viri, L.7
Korpelainen, V.8
Rogers, E.M.9
-
13
-
-
0002276634
-
Diffusion of drug-abuse prevention programs: Spontaneous diffusion, agenda-setting, and re-invention
-
In P. Soucy, S. David, & T. E. Backer (Eds.), Washington, DC: Superintendent of Documents, U.S. Government Printing Office
-
Rogers, E. M. (in press). Diffusion of drug-abuse prevention programs: Spontaneous diffusion, agenda-setting, and re-invention. In P. Soucy, S. David, & T. E. Backer (Eds.), Reviewing the behavioral science knowledge base on technology transfer (National Institute on Drug Abuse Research Monograph). Washington, DC: Superintendent of Documents, U.S. Government Printing Office.
-
Reviewing the Behavioral Science Knowledge Base on Technology Transfer (National Institute on Drug Abuse Research Monograph)
-
-
Rogers, E.M.1
-
14
-
-
0000741243
-
AIDS in the 1980s: The agenda-setting process for a public issue
-
Rogers, E. M., Dearing, J. W., & Chang, S. (1991). AIDS in the 1980s: The agenda-setting process for a public issue. Journalism Monographs, 126, 1-82.
-
(1991)
Journalism Monographs
, vol.126
, pp. 1-82
-
-
Rogers, E.M.1
Dearing, J.W.2
Chang, S.3
-
15
-
-
0000368248
-
Communication campaigns
-
In C. R. Berger & S. H. Chaffee (Eds.), Newbury Park, CA: Sage
-
Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In C. R. Berger & S. H. Chaffee (Eds.), Handbook of communication science (pp. 817-846). Newbury Park, CA: Sage.
-
(1987)
Handbook of Communication Science
, pp. 817-846
-
-
Rogers, E.M.1
Storey, J.D.2
-
16
-
-
84973759254
-
Reconstructing the story of Simplemente María, the most popular telenovela in Latin America of all time
-
Singhal, A., Obregȼn, R., & Rogers, E. M. (1994). Reconstructing the story of Simplemente María, the most popular telenovela in Latin America of all time. Gazette, 54(1), 1-15.
-
(1994)
Gazette
, vol.54
, Issue.1
, pp. 1-15
-
-
Singhal, A.1
Obregȼn, R.2
Rogers, E.M.3
-
17
-
-
84973779258
-
Harnessing the potential of entertainment-education telenovelas
-
Singhal, A., Rogers, E. M., & Brown, W. J. (1993). Harnessing the potential of entertainment-education telenovelas. Gazette, 51(1), 1-18.
-
(1993)
Gazette
, vol.51
, Issue.1
, pp. 1-18
-
-
Singhal, A.1
Rogers, E.M.2
Brown, W.J.3
-
18
-
-
85023791632
-
The effects of ‘Twende na Wakati,’
-
Albuquerque, NM: University of New Mexico, Department of Communication and Journalism
-
Vaughan, P. W., Rogers, E. M., & Swalehe, R. M. A. (1995). The effects of ‘Twende na Wakati,’ an entertainment-education radio soap opera for family planning and HIV/AIDS prevention in Tanzania (Research Report). Albuquerque, NM: University of New Mexico, Department of Communication and Journalism.
-
(1995)
An Entertainment-Education Radio Soap Opera for Family Planning and HIV/AIDS Prevention in Tanzania (Research Report)
-
-
Vaughan, P.W.1
Rogers, E.M.2
Swalehe, R.M.A.3
|