Barriers impeding effective implementation of marketing plans – a training agenda

Journal of Business & Industrial Marketing

Volumn 17, Issue 1, 2002, Pages 8-24

  Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Implementation; Internal communications; Internal marketing; Marketing management; Marketing planning

Indexed keywords

EID: 0442264902     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210415172     Document Type: Article

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