Throwing the baby out with the bathwater?

Marketing Intelligence & Planning

Volumn 19, Issue 6, 2001, Pages 375-384

  Egan, John ^a  

^a MIDDLESEX UNIVERSITY   (United Kingdom)

Author keywords

Customer satisfaction; Loyalty; Relationship marketing; Retention

Indexed keywords

EID: 84986145299     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110405388     Document Type: Review

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