A charming little Cabernet: Effects of wine label design on purchase intent and brand personality

International Journal of Wine Business Research

Volumn 19, Issue 3, 2007, Pages 170-186

  Boudreaux, Claire A ^a   Palmer, Stephen E ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Brand image; Labelling; Packaging; Wines

Indexed keywords

EID: 68549113797     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060710817212     Document Type: Article

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