Place-based marketing strategies, brand equity and vineyard valuation

Journal of Product & Brand Management

Volumn 7, Issue 5, 1998, Pages 379-399

  Thode, Stephen F ^a   Maskulka, James M ^a  

^a LEHIGH UNIVERSITY   (United States)

Author keywords

Alcoholic drinks industry; Brand equity; Country of origin; Marketing strategy; Product strategy

Indexed keywords

EID: 84986131434     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810237673     Document Type: Article

References (26)

1. Aaker, D. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, Free Press, New York, NY.
2. Aaker, D. (1996), Building Strong Brands, Free Press, New York, NY.
3. Aaker, D. and Keller, K. (1990), “Consumer evaluations of brand extensions”, Journal of Marketing, (January), pp. 27-41.
4. Coleman, B. (1996), “Some European producers find this trade plan hard to swallow”, The Wall Street Journal, 19 March, New York, NY, p. B1.
5. D’Aveni, R. (1994), Hypercompetition: Managing the Dynamics of Strategic Maneuvering, Free Press, New York, NY.
6. Drabenstott, M. (1996), “The outlook for US agriculture entering a new era”, Economic Review of the Federal Reserve Bank of Kansas City, first quarter, pp. 77-94.
7. Giges, N. (1988), “World's product parity perception high”, Advertising Age, 20 June, pp. 66, 68.
8. Halliday, J. (1993), Wine Atlas of California, Viking Press, New York, NY.
9. Johansson, J. and Thorelli, H. (1986), “International product positioning: effect on brand value”, Journal of International Business Studies, Fall pp.101-26.
10. Johnson, H. (1994), The World Atlas of Wine, Simon & Schuster, New York, NY.
11. Keller, K. (1992), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, January, pp. 1-22.
12. Kotler, P. (1997), Marketing Management: Analysis, Planning and Control, Prentice Hall, Upper Saddle River, NJ.
13. Kramer, M. (1992), Making Sense of California Wine, William Morrow and Company, New York, NY.
14. Meyer, J. (1989), Plain Talk About Fine Wine, Capra Press, Santa Barbara, CA.
15. Papadopoulos, N. and Heslop, L. (1993), Product-Country Images, International Business Press, New York, NY.
16. Parker, R. (1990), Burgundy: A Comprehensive Guide to the Producers, Appellations, and Wines, Simon & Schuster, New York, NY.
17. Porter, M. (1980), Competitive Strategy, The Free Press, New York, NY.
18. Ries, A. and Trout, J. (1982), Positioning: The Battle for Your Mind, Warner Books, New York, NY.
19. Schooler, R. (1971), “Big phenomena attendant to the marketing of foreign goods in the US”, Journal of International Business Studies, Spring, pp. 71-80.
20. Thienes, M. (1995), “Tradition and progress: registration of geographic denominations of origin”, British Food Journal, Vol. 96 No. 2 pp. 7-10.
21. Thode, S. and Maskulka, J. (1996), “A brand equity strategy for ultra-premium California wines”, International Journal of Wine Marketing, Vol. 8 No. 3/4, pp. 5-22.
22. Washington Post(1997), “Wine: Tony Soter calls the shots”, 8 January, E9.
23. Wind, Y. (1982), Product Policy: Concepts, Methods, and Strategy, Addison-Wesley Publishing Company, Reading, Massachusetts.
24. (The) Wine AdvocateT (1995), Issue 92, Robert M. Parker, Monkton, MD, p. 49.
25. (The) Wine Advocate, (1996), Issue 104, Robert M. Parker, Monkton, MD, pp. 47-8.
26. Wine Spectator(1996), 31 May, Shanken Communications, New York, NY, p. 78.