Principles for successful aCRM in organizations

Direct Marketing: An International Journal

Volumn 2, Issue 4, 2008, Pages 239-247

  Ranjan, Jayanthi ^a   Bhatnagar, Vishal ^b  

^a INSTITUTE OF MANAGEMENT TECHNOLOGY   (India)

^b Ambedkar Institute of Technology   (India)

Author keywords

Customer relations; Data analysis

Indexed keywords

EID: 84986059582     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930810931035     Document Type: Article

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