Switching behaviour and marketing strategy in credit card business

International Journal of Electronic Customer Relationship Management

Volumn 1, Issue 1, 2007, Pages 61-74

  Tseng, Jou Ying ^a   Liu, Shinn Liang ^a  

^a Graduate Institute of Management   (Taiwan)

Author keywords

brand switching; customer equity; marketing strategy

Indexed keywords

EID: 70849090850     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2007.014426     Document Type: Article

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