Buying wine on promotion is trading-up in UK supermarkets: A case study in Wales and Northern Ireland

International Journal of Wine Business Research

Volumn 22, Issue 2, 2010, Pages 102-121

  Ritchie, Caroline ^a   Elliott, Gary ^b   Flynn, Mike ^a  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Consumer behaviour; Promotional methods; Shopping; Supermarkets; United Kingdom; Wines

Indexed keywords

EID: 84986042669     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061011061685     Document Type: Article

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